Archie's GCSE media blog

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  www- you start well with question 1 and the opening to question 2 so we now need to add consistency throughout. ebi-  obviously not studying NHS represent cost you 6 marks: learn this and ensure you know if for future assessments. leaving out question 4  has cost you another 12 marks: you need to attempt this. Revise galaxy and the key terminology (genre, narrative, intertextuality. 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2/2 Q2: 3/12   Q3: 0/6 Q4: 0/12 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  • ads in the 1950s reinforced dominant patriarchal values and beliefs e.g. women were judged by ...

One of the key aspects to deconstructing advertisements is denotation and connotation. Remember the definitions:   Denotation:   the literal meaning of something Connotation:  the deeper meaning or what is suggested (reading between the lines) Codes and conventions of print adverts When studying print adverts we need to look for the following conventions or typical features: Picture of product USP - unique selling point. What is it that makes the product special or different to appeal to consumers? Lighting Setting / colour scheme Logo – this is usually the brand name  Slogan – this is a catchy phrase summing up the ethos of the product e.g Nike’s ‘Just Do It’ Persuasive techniques in advertising Advertisements are generally trying to persuade their target audience to: Buy a product or service Believe something or act in a certain way Agree with a point of view There are many persuasive techniques used in advertising. A selection include...