Archie's GCSE media blog

 1) Music Video: Introduction 2) Music Video: BLACKPINK - How You Like That CSP 3) Music Video: Arctic Monkeys - I Bet You Look Good On The Dancefloor CSP

  1) What are the key conventions of music video? Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality. 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? MTV was launched in 1981 as a platform for music videos and the first music channel on television so many people became artists to get onto the show by creating big high budget music videos 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos fro

Arctic Monkeys: Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. there fan base is white British males who like indie rock and around the same age as them. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? The music video is quite unique because it is on a stage, which looks likes its in a club, and there clothes that they are wearing are casual and looks like they just got back from a bar or a pub. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? At a few bits in the middle and right at they end you can tell it is getting intensely good and you can tell by his facial expressions. 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? At gigs, the arctic monkeys would give away CDs and their fans would record them and share

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? the fans are known as 'blinks' and the demographics / psycho graphics could be mainstream, explorers etc. 2) What audience pleasures are offered by the music video for How You Like That?  Diversion, personal identity, personal relationships. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  At the beginning, in the opening, and in other parts of the music video, it starts of as dark and transitions to a light background. This adds excitement as there is a change in background and sometimes a change in tone throughout the song. 4) How was the How You Like That music video marketed and promoted to the audience? They had a big sponsorship with YG Entertainment. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? they have bec

  1 )   Magazines: Tatler magazine CSP 2)  Advertising assessment learner response   3)  Magazines: Heat magazine CSP

  1) What does BAME stand for? Black, Asian and minority ethnic. 2) Why is there a need for blood in the BAME community?  provide better matched blood for those who need it 3) What does this advert want people to do once they've seen it (the 'call to action')? to donate blood so people who need it can survive. 4) Why is the advert called 'Represent'? because the wan people to represent their ethnic background and support others of their ethnicity by donating blood. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. One of the three well known people who appear in this advert is Lady Leshurr she is famous for her rapping.Another well known person who appears in this advert is  Ade Adepitan who is famous as a basket ball player and a TV presenter.Finally Kanya King is famous for being t