Archie's GCSE media blog

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? slogan product shot usp juxtaposition mise en scene  2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.that it is luxury as she is being drove by a guy in a luxury car in a nice area. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  she was an actor who passed away and she was quite famous that's why they used her. 4) What is intertextuality?   the phenomenon of one text referencing, quoting, or alluding to another text .  5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? she is well dressed/presented,this shows for the purpose of the advert that she is rich/posh 6) Which of Propp's character types are can be found in the advert and how do they change

www = there is clear potential here : it is mainly the 20 mark essay that is holding you back and we can work on that. Q3 is close to the top levels and you clearly express an opinion in Q6. EBI = Revise media codes and vertical integration!  Revise CSPs for Q6: you need to know the key details: budgets, box office, stars etc. We will look at an example of an example 20 mark essay on the blog. Q1= 1  Q2= 0 Q3= 4 Q4= 0 Q5= 2 Q6= 6 3) Look specifically at  question 3  - did you successfully write about both the  preferred  and  oppositional  readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used. Women are portrayed in a subversive / non-conventional way as their  strength and independence is highlighted by the image. 4) Now look at  question 4 . Write a definition of vertical integration.You may find  the blogpost on ownership and control helpful here .  business strategy in which a company takes ownership of two or more

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were represented as housewives, they would have to cook , clean and look after the children while the man was at work. They also didn't have jobs. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It is saying that if there is a white piece of washing, it will make it even whiter and fresh. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Make up tells women that their appearance is important and they need to represent themselves well. 5) Why is a picture of the product added to the bottom right of the advert? They need to see what the product looks like to be able to b

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  They need to stay home. They need to do the cooking and cleaning. They need to look after the children. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. same jobs as men business owners/managers 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  it shows that it has changed as before they would have to look after children where as now they mighty still have that same stereotype but th

  PART 1 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. the image suggests that there arew lots of flavours and colours as thwew is a rainbow in the back of the photo. Also there infamous slogan is in the image which says `taste the rainbow`. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? the flavours and colours that they offer. Part 2 1) An advert with a clear brand identity: 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience