Archie's GCSE media blog

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article? $18.2 billion 3) Why did Marvel create the Avengers films? with each one ending with an Avengers crossover movie. 4) Who owns the rights to Spider man and why is the character now appearing in Marvel films? Sony  movie company 5) Which company owns the rights to the Fantastic Four and the X-Men? marvel entertainment 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? that we shouldn't worry as there are plenty of TV shows set in the MCU to keep us going

  1) What is the preferred reading of a media text? how the producer wants the audience to view the media text. 2) What is the oppositional reading of a media text? when the audience the preferred reading and creates their own meaning for the text. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The Harry Brown trailer positions the audience to responding to the teenagers as violent and aggressive. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people may reject this reading and construct a oppositional reading because not all young people are like that and it makes them look bad. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Preferred Reading The producers intended to communicate that the burger is bigger than most by calling it the "Big Mac" .The 100% beef is a code saying that this burger

                                                                                                                                                                            1) Why did Facebook buy Instagram for 1 billion? to spread the app to many others and not just apple users. 2) What are the benefits for media companies of vertical integration? lower transportation costs, smaller turn around times, simpler logistics 3) What are the benefits for media companies of horizontal integration? reduced competition, increased market share, expanded customer base,revenue growth, improved efficiencies, etc. 4) What is a subsidiary? a company that belongs to another company 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Disney , coca-cola ,  Sony 6) List 10 companies that are part of the Disney media empire: marvel,national geographic,21st century fox,ESPN,Pixar,Lucas film,blue sky studios,ABC,lifetime. 7) W

  1) Write a definition of a   passive  audience:  An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging . 2)  Write a definition of an  active  audience:  when an audience is engaging, interpreting, and responding to media messages and are able to question  the message 3) Write a definition of the  hypodermic needle  theory:   A linear communication theory which suggests that the media has a direct and powerful influence on audiences, like being injected with a hypodermic needle 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY:4 year plan- QPR documentary  > Why:i like football a

 WWW-  this is a solid start in your first media assessment with clear potential to push towards the top grades. EBI-  you need detailed reference to the text and a range od different possible connotations. Not enough depth to some of your later answers mark - 15/30 grade- 5 Q1- 1/1 Q2- 1/1 Q3- 5/12 Q4- 2/2 Q5- 2/6 Q6- 4/8 3) Identify one of your  stronger  questions. Why did you do better on this question?                                           On question six about the charities  i was talking about how people may feel sorry for the child on the front and would want to donate more because  he is only a child and children are suffering too. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. On question five i wasn't really talking about what camera shot it was and wasn't talking about how they had used mise-en-scene.