Reception theory

 1) What is the preferred reading of a media text?

how the producer wants the audience to view the media text.

2) What is the oppositional reading of a media text?

when the audience the preferred reading and creates their own meaning for the text.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The Harry Brown trailer positions the audience to responding to the teenagers as violent and aggressive.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people may reject this reading and construct a oppositional reading because not all young people are like that and it makes them look bad.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

Preferred Reading

The producers intended to communicate that the burger is bigger than most by calling it the "Big Mac" .The 100% beef is a code saying that this burger has nothing in the beef that is making the patty bigger. This Stereo type was displayed in a movie called "Good Burger" which was to warn people why some burger meat is unnaturally big. They only describe the cheese,lettuce,pickles and bun because they are the most healthy thing in the burger and to steer the audience away from the idea of the acids in it. They also just present the burger to make the audience hungry and want to try.

Negotiated reading

Some of the audience may want this burger now because they are hungry and they have never had problems with burgers. But others may not want this because they have had a bad experience because of artificial modifications with burgers. McDonald's is well known for having enhanced burgers and they have a lot of unhealthy fat which can easily lead to obesity. Also McDonald's is open on Christmas day forcing Millions to work on Christmas day. The Grilled Sweet Chili Chicken Premium McWrap, Buffalo Ranch McChicken sandwich, Premium Classic Grilled Chicken Sandwich and the Premium Southwest Salad with Grilled Chicken are all a bit high in sodium, but also low in fat and calories by fast-food standards.

Oppositional reading

Not getting overtime pay on major holidays is bad, but unfair wages is a widespread problem for McDonald’s workers year-round. Pink slime has long been illegal for human consumption in the UK and is used in some of the burgers and all there chicken nuggets. McDonald’s burgers cannot rot under certain circumstances, but that in general they won’t decompose on their own. The only things that don't go out of date are the most unhealthy things like Twinkies.