Print advert pre-production: blog tasks

 1) Plan your advertising campaign:

1) What brand of health drink are you going to use? You can use an existing drink.
innocent smoothie

2) New slogan for the health drink (MUST be original - cannot be existing slogan): 
innocently healthy
 
3) Main character(s) that will appear in your adverts:
me

4) Main image 1: What will your first advert look like? 
The drink in a nice green field with the sun beaming and a rainbow 

5) Main image 2: What will your second advert look like? 
 the drink overflowing with all the fruit

6) Main image 3: What will your third advert look like? 
a special limited edition version of the drink with the background matching the  theme of the drink

7) What will you use for the secondary image in each advert? 
the character drinking the drink
split image 
multiple images

8) Who will be in your adverts?
only 1 character (probably me)

9) Write the 70 words that will appear on each advert - this may be information about the product or the benefits that it will bring to the audience.
Ingredients the drink contains, slogan


10) How will your adverts appeal to your 15-30 year old target audience? 
The fact that the drink is healthy it can help these people have a nice healthy start to the day even if they are in a rush because its quick and easy.

2) Sketch out your THREE adverts

Draw THREE sketches on plain A4 paper. Make sure you include all the minimum requirements of the brief - e.g. two images, 70 words of text etc.


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