Audience Effects Theory

 1) Write a definition of a passive audience: An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging.

2) Write a definition of an active audience: when an audience is engaging, interpreting, and responding to media messages and are able to question the message

3) Write a definition of the hypodermic needle theory: A linear communication theory which suggests that the media has a direct and powerful influence on audiences, like being injected with a hypodermic needle

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY:4 year plan- QPR documentary
 > Why:i like football and i support QPR so it relates to me.  
 
DIVERSION/ENTERTAINMENT: Lara croft
 > Why:not like reality and its like the film is in a whole other world

RELATIONSHIPS:keeping up with the Kardashians
 > Why: everyone world wide watches it and likes watching their family drama

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

The clip from the Blue planet is a good camera effect as it has a lot of hidden cameras and you are experiencing this through the diver’s point of view. This is helping us learn about the ocean and is a great view of all the creatures as it teaches about the ocean as well as entertaining you with the creatures

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