LEARNER RESPONSE

www = there is clear potential here : it is mainly the 20 mark essay that is holding you back and we can work on that. Q3 is close to the top levels and you clearly express an opinion in Q6.

EBI =

Revise media codes and vertical integration! 

Revise CSPs for Q6: you need to know the key details: budgets, box office, stars etc.

We will look at an example of an example 20 mark essay on the blog.

Q1= 1 

Q2= 0

Q3= 4

Q4= 0

Q5= 2

Q6= 6

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

Women are portrayed in a subversive / non-conventional way as their strength and independence is highlighted by the image.

4) Now look at question 4. Write a definition of vertical integration.You may find the blogpost on ownership and control helpful here.

 business strategy in which a company takes ownership of two or more key stages of its supply chain

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

I, Daniel Blake is a low-budget British film made for £2m by veteran independent filmmaker Ken

Loach. The film is extremely political and intended to inform its audience of the damage the

government’s austerity and benefits cuts were having on ordinary working class British people

In order to promote the film, director Ken Loach and distributors Entertainment One used cheap and

creative methods to create a word of mouth buzz around the film.

In addition, a premiere was held in Newcastle (where the film is set) and the London premiere was attended by the then Labour leader Jeremy Corbyn.

Finally, guerrilla marketing methods were used to generate interest in the film despite a small marketing budget. The title and key quotes from the film were projected on buildings around the UK including the Houses of Parliament in London. All of this helped to generate £11m at the worldwide box office, making this one of Ken Loach’s most successful films financially.

In contrast, Marvel’s Black Widow arguably disappointed in purely box office terms despite making a huge amount more money than I, Daniel Blake. The Marvel film was made for $200m and generally received good reviews and word of mouth comments from fans.