'Galaxy advert CSP

 


1) What key conventions of TV advertising can you find in the Galaxy advert?
slogan
product shot
usp
juxtaposition
mise en scene 

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.that it is luxury as she is being drove by a guy in a luxury car in a nice area.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

she was an actor who passed away and she was quite famous that's why they used her.

4) What is intertextuality?
 the phenomenon of one text referencing, quoting, or alluding to another text. 

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

she is well dressed/presented,this shows for the purpose of the advert that she is rich/posh

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

the donor when she takes the hat.
hero when he drives her
princess when shes saved by the hero


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

she is doing the same thing with people with less money then her on the bus because there all travelling together.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
she is bettewre then the rest of the people

9) What representations of gender can you find in this advert?

the mans the hero and the woman is the one being saved (to a certain extent)

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 
the man is driving and Audrey is a passanger princess.

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