OMO advert CSP blog tasks

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Women were represented as housewives, they would have to cook , clean and look after the children while the man was at work. They also didn't have jobs.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

It is saying that if there is a white piece of washing, it will make it even whiter and fresh.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Make up tells women that their appearance is important and they need to represent themselves well.

5) Why is a picture of the product added to the bottom right of the advert?

They need to see what the product looks like to be able to buy it.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

These colours are the colours of the British flag as the 2nd world war was only 10 years before.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

This product 'makes whites bright!'

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

the fact that she is cleaning happily like she has to do it but it is just an expectation in the 50s.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

that it is a womens job to clean.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

A modern audience would think it is quite sexist and probably report the advert.