Gender representation in advertising

 1) Find three adverts featuring women that are from the 1950s or 1960s. 

Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.





















2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.




























3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

They need to stay home.

They need to do the cooking and cleaning.

They need to look after the children.


4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

same jobs as men

business owners/managers

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

it shows that it has changed as before they would have to look after children where as now they mighty still have that same stereotype but they have freedom to work and make their own money instead of using their husbands money.

Comments

Post a Comment

Popular posts from this blog

DENOTATION AN CONNOTATION

Image
  n Denotation :   The advert is saying that they need toilets and not graves. Conn otation: they need water for toilets which they do not have and because they do not have water they cant drink causing people to die. analysis : This may show that people are dying because of the hygiene and the conditions where they are living which is affecting their health leading to young kids dying at a very young age because of not having water. This will make the viewers of the advert feel sorry for the people living in these conditions with hardly any wat er leading to them donating to the charity. Denotation:  they are sweets called skittles                                                                                            ...
Read more

Tatler: case study blog tasks

  Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? She describes Tatler as  ''a fabulously targeted, sensationally accurate rifle shot to the very richest readers'' 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation:  80,035 Readership:  163,000 Average HHI:  £261,572 Female 73% ABC1:  83% AB 51% Average Age:  41 London/SE : 70% The statistics of the demographic details can suggest that the population of their readers are middle aged and mostly female they are quite wealthy and a lot of them live in London or the south east. 3) Look at  page 6 . W...
Read more