Introduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? She describes Tatler as ''a fabulously targeted, sensationally accurate rifle shot to the very richest readers'' 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation: 80,035 Readership: 163,000 Average HHI: £261,572 Female 73% ABC1: 83% AB 51% Average Age: 41 London/SE : 70% The statistics of the demographic details can suggest that the population of their readers are middle aged and mostly female they are quite wealthy and a lot of them live in London or the south east. 3) Look at page 6 . W...
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