BLACKPINK - How You Like That: Blog tasks

 Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

the fans are known as 'blinks' and the demographics / psycho graphics could be mainstream, explorers etc.

2) What audience pleasures are offered by the music video for How You Like That?
 Diversion, personal identity, personal relationships.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

At the beginning, in the opening, and in other parts of the music video, it starts of as dark and transitions to a light background. This adds excitement as there is a change in background and sometimes a change in tone throughout the song.

4) How was the How You Like That music video marketed and promoted to the audience?

They had a big sponsorship with YG Entertainment.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

they have become so popular as they have catchy tunes, they're unique, captivating performances and vibrant fashion.

Industry

1) How were BLACKPINK formed and what records have they broken?

YG Entertainments held auditions and they have broken many records like:

most watched premiere
most views within 24 hours for a music video
3rd most viewed music video in 2020
over 1 billion views.

2) What other successful artists have YG Entertainment created? 

Eun Ji-won, Akdong Musician, Winner, Treasure, and BabyMonster

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

it allows us to access all types of media through one device


4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Because before artists like BLACKPINK, K-pop wasnt as known worldwide and was mainly listened to in Korea and now it is  world wide and all different types of audiences listen to BLACKPINK now.

5) How are UK-based music videos regulated and what types of content require warnings? 

BBFC age rating which is decided by music videos that include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence. However, music videos are hard to regulate as they are mainly on YouTube which is hard to regulate.


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