Archie's GCSE media blog

 1 ) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise . in my advert I am going to use the innocent smoothie drink. I am going to show all the different fruits from one of the smoothies and show the difference in effort from eating all the fruits compared to just drinking the smoothie. This advert will most likely be shot in the kitchen as i am going to include the character trying to make the smoothie from home to show the difficulty and that buying the drink will be easier as he doesn't have to go through the effort of making it himself. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers' Room  and click on Script Library. These will not be advert scripts but the layout will be the same. The character 1 will be trying to cut the fruit up and fit it i

1) Research: health drink TV adverts Innocent Drinks   1) What is the  unique selling point  of the product?  they can fit 2 Lbs  of fruit in the innocent bottle. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psycho graphics) and explain why. i think it is aimed at people that are starting or living a healthy lifestyle from ages 15-30. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. the fruit is outside as it grows out side this shows that it is in the nature where it is grown. 4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself. It has the name innocent which suggests its healthy Lucozade 1) What is the  unique selling point  of the product?  The vibe the advert gives in the urban city of London. 2) What audience do you think this is aimed a