Archie's GCSE media blog

1) Type up your teacher's feedback in full. If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW: There is some excellent editing here – well done! Perfect continuity editing, clear narrative communicated and a great choice of audio track that fits the message of the advert. You’ve also perfectly hit 40 seconds which is the length of each video advert in the actual brief. I particularly like a couple of your edits such as the chucking of the water bottle – seems to fit perfectly with the music! The only issue here is that the clips are the example videos we filmed in class so we don’t have any of your own original video which is a crucial part of the process. This is something to consider when choosing how to proceed with your coursework project (video or print).  EBI: In terms of the editing, the main issue is the end of the advert as you don’t have any voiceover or text on screen which is a key convention of TV advert...

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). Total: 18/45 Grade: 5 www- a really strong start that shows your media knowledge and analysis skills. Now we need to add consistency to reach that level in every question. EB1- terminology (e.g. industries) , theory (narrative) and CSPs. You need detailed reference to the CSPs as evidence in your answers for the top levels. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. • Upper case and bold – connotations of the important, powerful message of the image and copy. • The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important. • The brand name ‘Under armour’ has connotations of battle and war being connected to sport. 3...

  1) Plan your advertising campaign: 1) What brand of health drink are you going to use? You can use an existing drink . innocent smoothie 2) New slogan for the health drink (MUST be original - cannot be existing slogan):  innocently healthy   3) Main character(s) that will appear in your adverts: me 4) Main image 1: What will your first advert look like?  The drink in a nice green field with the sun beaming and a rainbow  5) Main image 2: What will your second advert look like?   the drink overflowing with all the fruit 6) Main image 3: What will your third advert look like?  a special limited edition version of the drink with the background matching the  theme of the drink 7) What will you use for the secondary image in each advert?  the character drinking the drink split image  multiple images 8) Who will be in your adverts? only 1 character (probably me) 9) Write the 70 words that will appear on each advert - this may be informa...

 1 ) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise . in my advert I am going to use the innocent smoothie drink. I am going to show all the different fruits from one of the smoothies and show the difference in effort from eating all the fruits compared to just drinking the smoothie. This advert will most likely be shot in the kitchen as i am going to include the character trying to make the smoothie from home to show the difficulty and that buying the drink will be easier as he doesn't have to go through the effort of making it himself. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers' Room  and click on Script Library. These will not be advert scripts but the layout will be the same. The character 1 will be trying to cut the fruit...

1) Research: health drink TV adverts Innocent Drinks   1) What is the  unique selling point  of the product?  they can fit 2 Lbs  of fruit in the innocent bottle. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psycho graphics) and explain why. i think it is aimed at people that are starting or living a healthy lifestyle from ages 15-30. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. the fruit is outside as it grows out side this shows that it is in the nature where it is grown. 4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself. It has the name innocent which suggests its healthy Lucozade 1) What is the  unique selling point  of the product?  The vibe the advert gives ...