Archie's GCSE media blog

Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead:    the title of a newspaper or magazine at the head at the first or editorial page Pug:  display the price, logo and issue number to catch the readers eye Splash Head:  the biggest headline on the page Slogan:   a short and striking or memorable phrase used in advertising Dateline:   a short sentence explaining where and when the story was written or filed Byline:   gives the writer of the articles name Standfirst:   an introductory paragraph in an article 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. Its about Gary Lineker returning to BBC show Match of the day. 3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror reade...

  1) Type up any feedback on your paper   Total = 25  Grade = 3 www - You start well in so many places but just need to add the examples, evidence or extra points to open up the top grades. EBI - Question focus is another area to work on - this holds you back in Q2. Read the question carefully and stay focused on it. Revising the CSPs so you can provide more examples will also help.  2) Use  the mark scheme for this Paper 2 mock to read the answers AQA were looking for . First, write down a definition of non-diegetic sound. Any sound that the actors cant hear. 3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA.  The opening shot in the extract focuses on the omelette in Will’s hand Camera angle is used in an interesting way in the extract. Will is often shown from a  low angle which should suggest power or d...

1) What years did YouTube, Twitter and Instagram launch? YouTube: 2005 Twitter: 2006 Instagram: 2010 2) What is the definition of an influencer? a user on social media who has established credibility in a specific industry 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian has 221 million followers on Instagram and started on reality tv. 4) How big is the influencer industry according to the article? "very" 5) What are the problems associated with being an influencer? There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right. 6) Why is it suggested that audiences actually like being sold products by influencers...

1) Type up your teacher's feedback in full. If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW: There is some excellent editing here – well done! Perfect continuity editing, clear narrative communicated and a great choice of audio track that fits the message of the advert. You’ve also perfectly hit 40 seconds which is the length of each video advert in the actual brief. I particularly like a couple of your edits such as the chucking of the water bottle – seems to fit perfectly with the music! The only issue here is that the clips are the example videos we filmed in class so we don’t have any of your own original video which is a crucial part of the process. This is something to consider when choosing how to proceed with your coursework project (video or print).  EBI: In terms of the editing, the main issue is the end of the advert as you don’t have any voiceover or text on screen which is a key convention of TV advert...

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). Total: 18/45 Grade: 5 www- a really strong start that shows your media knowledge and analysis skills. Now we need to add consistency to reach that level in every question. EB1- terminology (e.g. industries) , theory (narrative) and CSPs. You need detailed reference to the CSPs as evidence in your answers for the top levels. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. • Upper case and bold – connotations of the important, powerful message of the image and copy. • The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important. • The brand name ‘Under armour’ has connotations of battle and war being connected to sport. 3...

  1) Plan your advertising campaign: 1) What brand of health drink are you going to use? You can use an existing drink . innocent smoothie 2) New slogan for the health drink (MUST be original - cannot be existing slogan):  innocently healthy   3) Main character(s) that will appear in your adverts: me 4) Main image 1: What will your first advert look like?  The drink in a nice green field with the sun beaming and a rainbow  5) Main image 2: What will your second advert look like?   the drink overflowing with all the fruit 6) Main image 3: What will your third advert look like?  a special limited edition version of the drink with the background matching the  theme of the drink 7) What will you use for the secondary image in each advert?  the character drinking the drink split image  multiple images 8) Who will be in your adverts? only 1 character (probably me) 9) Write the 70 words that will appear on each advert - this may be informa...