Preliminary exercise learner response

1) Type up your teacher's feedback in full. If you've received your feedback via email, you can simply cut and paste it from the email into your blog.

WWW: There is some excellent editing here – well done! Perfect continuity editing, clear narrative communicated and a great choice of audio track that fits the message of the advert. You’ve also perfectly hit 40 seconds which is the length of each video advert in the actual brief. I particularly like a couple of your edits such as the chucking of the water bottle – seems to fit perfectly with the music! The only issue here is that the clips are the example videos we filmed in class so we don’t have any of your own original video which is a crucial part of the process. This is something to consider when choosing how to proceed with your coursework project (video or print).

 EBI: In terms of the editing, the main issue is the end of the advert as you don’t have any voiceover or text on screen which is a key convention of TV advertising. You’ve got a great product shot in the middle of the advert but you need another one (or equivalent) at the end of the advert alongside the logo/slogan etc.

LR: As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Explain your decision.

 

I an going to do print as I didn't film my own advert for the preliminary exercise so it may be very confusing for me

3) What have you learned from the preliminary exercise that will help you in the actual coursework project? List three things you have learned or will do differently as a result of this exercise. You may want to comment on organisation, actors, filming, editing or something else entirely but be specific.

it has made it clear what my print adverts are based on and now i have a clear idea.