Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch?

YouTube: 2005

Twitter: 2006

Instagram: 2010

2) What is the definition of an influencer?

a user on social media who has established credibility in a specific industry

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Kim Kardashian has 221 million followers on Instagram and started on reality tv.

4) How big is the influencer industry according to the article?

"very"

5) What are the problems associated with being an influencer?

There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right.

6) Why is it suggested that audiences actually like being sold products by influencers?

The products gonna have the same effect it has on the influencer on them.

7) What representation of beauty is often found on Instagram or other influencer sites?

stereotypical girls

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

I think that it is controversial as they help people gain confidence but on the other hand they give of the idea that others can be just like them when in reality it is really hard to be an influencer.


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