Demographics and Psychographics

 

1) What information do media companies use to create a demographic profile of their audience?

Age, gender, income, education, occupation etc.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

to be able to target their audience in a much better way which will lead to them making more money. 

3) What psychographic group or groups do YOU belong in?

i would say im the 'explorer' as i am up for trying new things and helping people even though i might not being 100% on it and i enjoy being outside and discovering different parts of London/ the world.


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