Heat case study

Introduction - Heat Media pack

 1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

unique, quality experience

all inclusive approach

give readers downtime

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

conversation starters

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

things to buy like clothes, food, holidays and more.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

'highly credible entertainment coverage sets us apart from our rivals. Our team of experts curate hundreds of hours of entertainment to let readers the hottest things to watch on TV and more'

Media language

1) How are the cover lines written to make the audience want to buy the magazine?

They are all written as questions that the audience can only answer if they buy the magazine.

2) What are the connotations of the Heat colour scheme on this particular front cover?

pink- traditionally a feminine colour- female audience?

yellow- stands out

white- class / sophistication

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

most the pictures that are taken the person doesn't realise there getting photos taken of them.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler has only one key centre image and cover lines surrounding it however not too many to keep a clean look that is not too busy or obstructing whereas Heat doesn't have a particular template as they add  range of different images to the front covers along with many cover lines which gives an over exaggerated look.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Reality Tv stars and pop stars/ retired pop stars

• Prince Harry and Megan
• Giovanna
• Liam Payne
• Cheryl
• Dani

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Celebrities are presented negatively as this is them being exposed of their secrets which is what the audience wants however I don't believe this challenges any stereotypes

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Heat feature Christmas adverts to make Christmas shopping for the seasonal holiday however this may seem controversial as it may reinforce female stereotypes that women are house wifes who do all the shopping seeing their audience is mainly female.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

 

Heat represents the working and middle class's middle aged women in the UK as people who dedicate their lifestyle to fashion and appearance.