KISS FM Breakfast show CSP: blog tasks

 1) Read page 2. What is KISS FM's mission?

never stand still with our content solutions delivers the latest trends across each platform.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

the target audience is ages 15-34 and a 60/40 (female to male)

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

From social timelines to YouTube, live events and on-demand streaming on apps.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISSSTORY spins the very best Old Skool and Anthems from R’n’B, Dance, Garage and Hip Hop, expect to hear tracks from Beyonce, Eric Prydz, Jay-Z, Artful Dodger and Sean Paul in big shows from Pandora, Wideboys, Majestic and Justin Wilkes. It is streamed on DAB.

KISS FRESH plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeat's with shows from top DJ’s like Tiffany Calver, DJ Pioneer and James Hype. Get ready to hear huge tracks from Stefflon Don, Camel Phat, Drake, Wilkinson and Calvin Harris mixed with some of the freshest tunes. It is also streamed on DAB.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

they can engage in many ways and them ways are via the app, live events, online and radio.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

In my opinion, i think it is active as they interact with viewers and Jordan and Perri have a very large social media following so people will be excited to get the chance to speak to them.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

People may see them as friends even if they aren't their friends as they have an amazing vibe and humorous with each other and they will have a positive influence on the listeners.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Before, there wasn't many platforms to listen to music on so all ages would be listening to the same thing, however, now there is something on the radio for everyone.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

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